Welcome to the WildCrest press kit!

WildCrest is a trailblazing outdoor apparel brand making gear for pregnancy, postpartum, and beyond. Our our debut products are the EverCrest Jacket System - a Puffer and Shell jacket built for changing bodies and with the fabrics and features you expect from your favorite outdoor gear.

Julie Hartnack started WildCrest a few months after she had her son Ryan in March 2022. She dreamed up the idea for WildCrest as she hiked, walked, and waddled her way through her first pregnancy in Colorado.

WildCrest’s mission is to be a true outdoor brand that supports you getting outside through all the changes your body experiences during pregnancy, postpartum, breastfeeding, and the months and years beyond.

Team

Julie Hartnack
Founder & CEO
Julie Hartnack is the Founder of WildCrest, which she started a few months after she had her first child in 2022. She lives outside Boulder, Colorado and enjoys outdoor adventures skiing, hiking, and camping with her family. She has worked as a health and human services researcher for 12 years, working on improving programs for families with low incomes. She started WildCrest to help other people get outside through the ups and downs of pregnancy and postpartum.